Light Product Placement is a smart version of the traditional Product Placement; it is easier to manage and it can be done in a shorter time.
Since it implies that a product is included in the footage, it can be requested only for videos that are to be made from scratch.
The following conditions apply:
To make sure that the original structure of the video is respected and that the production process is managed smoothly, the Light Product Placement must follow some rules.
RULES FOR PRODUCT RETRIEVAL
The product must be shipped via registered mail, providing a return receipt for merchandise; Creators will communicate the shipping address when confirming their availability to take charge of video production
Provided only for products with a value of more than 100 Euros: products will be shipped by Creators within 15 working days following the end of video. Shipping costs will be charged to brands.
Compulsory for products with a value of more than 100 Euros: the certificate of insurance is required.
RULES FOR SHOOTING AND DIRECTION*
The product must be contexualized in the video in a fully natural and pertinent way
The addition of the product must not distort the video structure or idea in any way
Making product demos or showing the product in use is not allowed
Involving specialist on the production set in the visual/functional treatment of the product is not allowed
(*) Notice.: these rules don’t apply on any existing product footage provided by the brand, which can be included as a branding option (front/back cover).